Philip Morris backs DLT in Polish pilots
Tobacco company, Philip Morris, has teamed with Billon Group on a series of pilots in Poland over the past eight months to replace pre-paid cards and vouchers with a digital solution on a distributed ledger.
Billon was selected for its ability to streamline processes, and to deliver instant payouts upon receiving an event driven trigger – either from a user or from the corporate client. David Putts, Chairman and MD at Philip Morris, says: “Billon’s peer-to-peer system exchanges data and funds, replacing what used to be an expensive process to distribute anonymous and temporary vouchers with a full digital system that allows a corporation to control fund disbursement to your everyday smartphone.”
Beneficiaries can then redeem funds at over 6,000 ATMs or to 20 banks, and avoid the restrictions and hassle that often come with having to deal with an additional card or voucher. Marek Gebski, Manager of Commercial Strategy at Philip Morris Distribution (Polska), comments: “Our sales representatives report that the digital experience of collecting incentive payments results in a better understanding of our trade programmes. This provides commercial benefit. And for Philip Morris, the digital nature of the solution provides a better audit trail and streamlines back office processing."