In The Style chooses Poq for new app

In The Style chooses Poq for new app

In The Style has worked with Poq on the launch of a iOS shopping app. Finn Christo, Head of E-commerce at In The Style, says: “With so much of our traffic on mobile and our customers so highly engaged with social media, it made sense to enhance the customer experience by improving our offering with our app.”

This has been built on Poq’s SaaS app commerce platform. Other clients include House of Fraser and MADE.com. “We chose Poq having seen their proven success in our industry,” says Christo. “We also really liked their SaaS model, which means we’ll keep up-to-date with technology developments whilst also offering our customers an optimal experience.”

Øyvind Henriksen, CEO and Co-Founder, Poq, comments: “In The Style grew quickly by pinpointing consumer trends and offering products and a way to shop that met these needs. Launching an app is another way to give the brand’s loyal following a way to engage and shop with ease. Having seen excellent results via social media engagement, the audience is primed for an app. We’re looking forward to seeing where the new app will take them.”

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