J. McLaughlin enlists Aptos for retail systems overhaul

J. McLaughlin has gone live with Aptos’ Singular Commerce platform in the cloud.

The US retailer will next focus on ensuring the right assortments are available to shoppers at each location. To achieve this, it recently selected Aptos’ — formerly TXT Retail’s — solutions for Merchandise Financial Planning and Assortment Planning.  

“J. McLaughlin is the quintessential brand for classic American sportswear in neighbourhoods from coast to coast; our customers deserve an experience that is authentic, personalised and consistently exceeds their expectations,” says Mary Ellen Coyne, J. McLaughlin CEO. “Aptos’ Singular Commerce platform in the cloud provides a foundation for exceptional customer engagement. Additionally, by adding TXT Retail’s world-class planning capabilities, we will ensure the right styles are in stock at the right stores at the right time — a critical priority for our seasonal fluctuations.”