Maven Capital Partners back Stateside bound e.fundamentals
UK-based e-commerce analytics firm e.fundamentals has closed a £5.3 million funding round led by Maven Capital Partners and also including long-term investment partners Downing Ventures and Scottish Enterprise.
The company currently operates in 10 countries and is looking to launch in the US with a version of its platform tailored to the needs of the American market. e.fundamentals Chief Executive John Maltman says: “The investment gives us the financial resources to expand our business internationally. I’m particularly excited about the huge bank of experience and resources our institutional investors bring to the business.”
“e.fundamentals has developed a sophisticated, yet highly intuitive, insights platform which is already playing an important part in developing and influencing the e-commerce sales and marketing strategies of many high-profile, blue-chip brands,” comments Maven Capital Partners’s Investment Director Gareth Price.
“The business is addressing a large and growing market, and its software has proven to deliver its clients a return on investment of at least 4x within one year. Maven is excited to help the senior management team achieve their ambitious growth plans by supporting the company with its continued expansion into the US and Europe.”
