Vilebrequin rolls out Cegid omnichannel tech

Swimwear brand Vilebrequin has implemented Cegid’s Point of Sale solution across its European and US stores, as well as launching a mobile-first e-commerce channel.

Vilebrequin now offers Click and Collect, with orders fulfilled from its central warehouse, thanks to a single view of stock afforded by the Cegid platform. Store staff, meanwhile, are able to take advantage of up-selling and cross-selling capabilities on tablet PoS devices, via the implementation of Cegid’s Clienteling, Cataloguing and Shopping modules.

Christian Roche, IT Director at Vilebrequin, says: “While our exclusive international boutiques are our main sales channel, our objective was to increase our sales revenue, and focusing on digital growth was one of the main ways to achieve this. The stores that have deployed Cegid’s solution on tablets have registered an increase in sales of between 2% and 5%.”

A ship from store service will be added this year. Plans are also afoot to boost delivery options with orders fulfilled within two hours by courier.

Sign up for our free retail technology newsletter here.