Holland & Barrett announces Mercaux in-store digital solutions pilot
Holland & Barrett is testing out Mercaux technology to support store colleagues delivering a specialist health and wellbeing service to customers.
The Sales Assist and Omnichannel solutions (accessed by tablet devices) will be deployed to train colleagues on the endless aisle, educate on new products and reduce lost sales by offering alternatives or omnichannel options.
In response to post-coronavirus lockdown social distancing measures, Mercaux’s new Queue Scenario is also being trialled to build baskets in queues at busy stores, before being transferred to staff to fulfil. This gives customers the option to only enter the store to pay as opposed to queueing and later realising something is out of stock.
Darsh Chand, Head of Change and Continuous Improvement at Holland & Barret, comments: “We initially launched with Mercaux in our new concept store in Chelmsford, Essex, which acts as a live hub to test innovative customer concepts.”
“Both customer and colleague feedback on these new solutions has been positive, and serves us well in our mission to make wellness accessible for all. We are now working on the roll-out of the technology to nine additional stores in September. We look forward to seeing the results in a wider selection of stores.”
