Boots UK launches Recite Me inclusive shopping tech

Boots UK has implemented Recite Me assistive and language support technology across its online store.

Director of E-commerce at Boots.com Paula Bobbett says: “We know that shopping online or in-store isn’t as easy as it should be for everyone.”

“Hence why we’ve launched Recite Me to make it easier for people to navigate our site in the way that works best for them. We have also worked on a Boots best practice guide for our suppliers to ensure they also have this front of mind.”

Boots is the first retailer in the UK to offer the Recite Me technology on its online store.

For customers who have visual impairment, new tools can change the font size, isolate sentences and swap the colour of the page to make it easier to read.

The Recite Me assistive toolbar also includes screen reading functionality, multiple reading aids, customisable styling options and an on-demand live translation feature that boasts over 100 languages including 35 texts-to-speech. 

Bobbett concludes: “We hope that Boots is for everyone, no matter who our customers are or the way they chose to shop. By partnering with Recite Me we are aiming to support our ambition to make Boots accessible to all.”

Online retailStaff WriterBoots UK, Paula Bobbett, Recite Me, Inclusive shopping tech, Inclusion, Online retail, E-commerce, UK retailComment