Jacob Rivera joins Rovertown from retailer Toot'n Totum and takes on Customer Onboarding Manager role

Mobile app specialist Rovertown reports that Jacob Rivera has joined the company as its new Customer Onboarding Manager.

“I’ve known the Rovertown team for years and have always admired their innovative approach to mobile apps and customer engagement,” says Rivera.

“Launching apps has traditionally been a slow and tedious process in our industry, and Rovertown changed the game by enabling deployment in as quickly as a few weeks. I’m excited to work with retailers across the country and ensure that speed remains a differentiator as we continue to grow.” 

Rivera previously held key positions in marketing and IT at Toot’n Totum, focusing on initiatives including vendor integrations, mobile apps, and creative services. He has also held positions at Hastings Entertainment and several apparel retailers, including American Eagle and Express. 

“As a new customer, working with Jacob has made onboarding simple and painless,” says Dustin Kriezenbeck, Director of Operations at Domino C-Stores.

“It’s great working with someone who understands both the technical and marketing challenges, and can speak the same language as us, being a former retailer. We’re excited about this partnership, and we look forward to continuing to work with Jacob and the Rovertown team.” 

“We couldn’t be more thrilled to have Jacob onboard,” says Jeffry Harrison, President and Co-Founder at Rovertown. “Customer success isn’t just about fixing problems - it’s about providing personalised support from day one. Jacob’s deep retail expertise is crucial to ensuring our partners are fully prepared for a smooth and successful launch.”

2024 RTIH INNOVATION AWARDS

Mobile retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by Scayle, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.