Etihad Guest extends partnership with Pointspay as it preps launch of first of kind solution in the UAE

Etihad Guest, the loyalty programme of Etihad Airways, has extended its partnership with Pointspay in a move that will lead to the first introduction of a new solution to the Middle East region later this year.

This introduces the ability for members to earn and redeem Etihad Guest miles via online retailers.

By integrating this new solution, members will be able to incorporate the programme into their daily lives, with the aim of transforming how they earn and redeem their miles across a variety of retail partners within the ecosystem.

This enables them to save money, expand their options for earning and redeeming miles, and accelerate their path to earning rewards such as upgrades and more.

Mark Potter, Managing Director Etihad Guest, says: "We’re constantly evolving our programme to offer our members a more rewarding experience.”

“In the spirit of innovation in line with Etihad’s core values, we’re pleased to be partnering with Pointspay on this new payment solution, giving our members the chance to earn and pay at online retailers seamlessly using their Etihad Guest Miles.”

Dominic Hofer, CEO at Pointspay, comments: “We are thrilled to extend our long-term partnership with Etihad Guest and launch our new white label solution. This collaboration represents another significant milestone in our mission to innovate and enhance loyalty programmes globally.”

“Etihad Guest’s dedication to enriching member experiences aligns perfectly with our vision, and we are excited to see the positive impact this will have on both members and retail partners.”

For retailers, the new partnership provides a tool to engage with millions of members, supported by extensive omnichannel marketing and advertising opportunities.

Pete Howroyd, Pointspay’s CMO, says: “Pointspay has demonstrated its ability to significantly enhance engagement amongst millions of loyalty program members by connecting them to our trusted network of global shops providing the ability to earn and redeem miles via our payment solution.”

“Through our patented technology, We give online shops the ability to grow sales in a unique and targeted way, tapping into previously inaccessible communities of frequent flyer members.”