AI powered food technology startup Freshflow secures $10 million Series A funding round
Freshflow, which specialises in AI powered food supply chain solutions for retailers, has closed a $10 million Series A funding round, led by Reimann Investors, with participation from Capnamic, caesar., World Fund, Venture Stars and Catatumbo Capital. It has also added IBB Ventures as a new co-investor.
In a LinkedIn post, Avik Mukhija, Founder and CEO at Freshflow, said: “Walk through a supermarket's fresh section. We've all been there: half the strawberries are mush, the avocados are rocks, the basil you wanted is gone. That's the visible tip of a much bigger problem.”
“Behind that shelf sits a fresh supply chain (producers, distribution centres, stores) that moves hundreds of billions of euros of fresh food across Europe annually. None of it runs on technology built for fresh. The systems in use today were built decades ago for canned soup. They can't handle a category that spoils and changes by the hour across the chain. Result: roughly a third of the fresh food across the supply chain, over €200 billion per year, ends up in the bin.”
He added: “Freshflow spent five years building Europe's first AI made specifically for the fresh supply chain. Today, nine of Europe's leading grocers across DACH and France run it in their stores, cutting waste by up to 30% and lifting revenue by 2–4%. From there, we're pushing upstream into distribution centres and producers themselves: "from store to source". This capital takes us further: more fresh categories, deeper into the supply chain, and into new European markets.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
