Criteo Valentine's Day research: Last minute lovers go mobile
London. 14th February 2019 - Valentine’s Day is here and lovers may think they have left it too late to go out and buy gifts, but research from Criteo, the open platform for the internet, reveals 51% of all transactions made today are via mobile devices.
And with mobile shopping forecast to increase to £25 billion this year it’s no surprise. Criteo’s research reveals what gifts consumers are most likely to buy today.
· A whopping 7x more flowers than usual were sold online on Monday, 12th Feb 2018 — just two days before Valentine’s Day.
· One year ago, the spike occurred just one day before, suggesting that Valentine’s Day was better anticipated in 2018.
· 4x more flowers than usual are ordered the same day, showing great confidence in same-day delivery.
John Gillan, Managing Director, Northern Europe, Criteo, says: “This Valentine’s Day, retailers need to be optimising their mobile presence to take advantage of on-the-go purchases. Popular, but spontaneous, gifts like flowers and chocolates should be on responsive landing pages that make it as easy as possible to convert.”
“The convenience of mobile shopping and advent of next-day and same day deliveries with specific time slots has helped propel the rise of on-the-go commerce. With more delivery options; pick-up in store or a local pickup point, mobile and app shopping are rapidly becoming consumers’ first option for shopping, and retailers that invest in improving the mobile experience will certainly feel the love.”
“Optimising shopping for mobile platforms, combined with smart promotion informed by data, retailers can create a seamless experience serving relevant products, improving engagement and increase sales. Globally, mobile dominates among retailers that promote their shopping apps – Criteo tracked a 30% year-over-year increase in the share of in-app transactions among these retailers. And for retailers that promote their shopping apps, mobile transactions represent 65% of all transactions.”