In-store tech paving the way for sustainable fashion initiatives

In-store tech paving the way for sustainable fashion initiatives

Retail management software company, Cybertill, provides fashion retailers with the technology to enable sustainable fashion initiatives such as repairs and alterations and reuse and recycle schemes in-store

22nd February 2019 - Fashion retailers need to take responsibility for the wastage produced by fast fashion strategies, according to a new report by the Environmental Audit Committee and Cybertill is committed to helping retailers offer sustainable services to customers with its cloud-based retail management software.

Ian Tomlinson, founder and CEO at Cybertill comments: “Sustainable fashion initiatives are growing as consumers become more informed and are making more conscious decisions on the brands they shop with. It’s not just about whether we recycle or donate clothes to charity. Sustainability is about the materials, production, transportation and even holding too much stock.”

Cybertill’s RetailStore platform equips retailers with integrated EPoS, workshop, repairs, omnichannel loyalty, stock control, order management and more. With the cloud-based omnichannel retail software, fashion retailers can:

  • Invite customers to donate items or materials, track donors, donated goods, and mark items for re-sale – full audit history.

  • Offer in-store services such as repairs or alterations.

  • Track customer behaviours across all shopping channels and services from ma centralised CRM, all accessible from EPoS and online accounts.

Donation management and upcycling is core to Cybertill’s expertise as the leading providing of charity retail management software to over a third of charity retailers in the UK, enabling stock control on donated goods and warehouse management for new and donated goods, as well as full audit history on donors, goods and which items are marked for re-sale.

“Whether or not the government decide to implement these findings as legislation, fashion retailers should be acting fast to ensure they are on board, before loyal customers change to shopping with a sustainable fashion retailer. Consumer preferences are changing fast, especially amongst the next generation of big spenders – Gen Z,” concludes Tomlinson.

More information on Cybertill’s RetailStore software for fashion recycling and reuse can be found here.

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