Harrods chooses Farfetch as exclusive global e-commerce partner

Harrods chooses Farfetch as exclusive global e-commerce partner

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London. 26th February 2019 - Farfetch, the leading global technology platform for the luxury fashion industry, and Harrods, the world’s most famous department store, today announced a strategic partnership which will see the two companies work together to provide Harrods global e-commerce platform.

Harrods will leverage the full power of Farfetch’s enterprise white label offering, Farfetch Black & White Solutions, to create a state-of-the-art global online destination for the iconic department store’s customer base.

Farfetch Black & White builds leading multi-channel e-commerce platforms that enable retailers and brands to seamlessly interact with their consumers, while allowing them to focus on the creative aspects of their businesses.

The partnership will see Harrods use and benefit from all of the core components of Farfetch Black & White, including e-commerce management, operations support, international logistics support, and technical support. Harrods will continue to operate and manage trading on the site, including marketing, brand relationship and product strategy, all creative and editorial content, and customer services.

Harrods Managing Director, Michael Ward, says: “Harrods has been providing customers with the highest levels of service for over 170 years, and has invested relentlessly in delivering this service-level across every touch point of the business. Partnering with Farfetch Black & White Solutions allows us to work with the market-leader in e-commerce technology to deliver a seamless service online, which will continue to feel instantly and unmistakably Harrods. Our shared objective with Farfetch Black & White Solutions is to ensure that Harrods digital customers receive the same exemplary service as those who visit us in-store.”

Kelly Kowal, Managing Director, Farfetch Black & White Solutions, comments: “Harrods has a global customer base, fantastic product offering, and exceptional services such as its loyalty programme. We will leverage all of our experience in managing technical and logistical complexity for luxury brand partners to deliver everything required to achieve the best digital luxury experience for Harrods’ customers.”

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