Bloom & Wild launches premium floral range on Ocado

Bloom & Wild launches premium floral range on Ocado

15th March 2019 - UK online florist, Bloom & Wild, has launched on Ocado. The range, branded 'Bloom & Wild at Home', will serve as the premium floral offer featured on the online grocer, with long-lasting displays designed for self-purchase. 

Aron Gelbard, Co-founder and CEO, Bloom & Wild, says: "We're in an excellent position to deliver our British designs at peak freshness through our supply chain to Ocado shoppers."

Ocado sought out Bloom & Wild for the brand's focus on customer experience, technology and well-loved floral designs. Kerry Barker, Buying Manager for Produce at Ocado, says: "We continue to align ourselves with brands that focus on excellence in quality, design and understand what customers want. Bloom & Wild joins the likes of Daylesford and Natoora - purveyors of the highest quality products - for a floral category that we hope to expand over the coming years."

Bloom & Wild at Home will offer bouquets from £10 to £20, all pre-arranged in recycled packaging with care instructions to be added to Ocado's totes for home delivery. 

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