Number one vegan browser extension for Chrome

Number one vegan browser extension for Chrome

The Vegan Filter is a browser extension that helps consumers to adopt and sustain a vegan lifestyle, as only vegan products are shown on shopping sites. Launched last month in the UK, it is the most commonly used vegan extension for the Chrome browser.

London. 13th June 2019 - The Vegan Filter automatically sets vegan filters when consumers browse third-party shopping sites. Addressing key challenges for vegan shopping online - product access and transparency - it went from zero to number one vegan extension on the Chrome web store in a matter of days.

The Vegan Filter resonates particularly well with new and transitioning vegans. According to Sainsbury’s, 25% of people in the UK will be vegan or veggie by 2025. The Vegan Filter has potential to support this rise in veganism and a plant-based lifestyle. It takes the hassle out of filtering and finding vegan products online, and makes it easy and enjoyable to embrace new shopping habits. Creator Isabella Aberle says: “We crave what we know. And what we know is what we see. What if we could only see vegan products when shopping online?”

And what's in it for retailers? They are empowered to offer relevant, must-click experiences and thus create more engagement and improve sales conversion. Winners are also vegan consumer brands. They have the opportunity not only to be top of mind of the vegan audience, but also top of page.

Aldi extends its partnership with iForce

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