Visa notches up festival first

Visa has announced its first ever sponsorship of a UK music festival, teaming up with surf and music event, Boardmasters, set to take place between 9th-13th August in Cornwall.

Visa will be working with Square (supplying its Square Reader solution) to bring 100% card acceptance to the event for the first time in its 36-year history. Festival goers will have access to Wi-Fi across the entire venue and Visa will equip merchants with 350 mobile PoS terminals.

Andrew Topham, co-CEO of Boardmasters organiser, Vision Nine, says: “We are delighted to have Visa onboard as the official payment partner of Boardmasters 2017. As part of this exciting partnership, we will be working together to provide the technical infrastructure at our event enabling contactless card and mobile payments across all transactional points at both our Fistral Beach (Surf Village) and Watergate Bay (Music Festival) sites. The result is to not only improve service speed for our 150,000+ audiences but also promote cash safety and ultimately provide both parties with a wealth of insight and data on our consumers spending habits.”