Quiz has given its flagship Westfield Stratford store a digital makeover. This includes its first in-store digital kiosk, enabling customers to browse and purchase the fast fashion retailer's collection online, including products that aren't available in-store. Quiz has also introduced iPads and installed a digital scatter wall, which displays social media content, campaign videos and photography from its photoshoots.
“Just like our clothes, this store is designed to stand out. Our products are designed to make women feel glamorous, so we want our store experience to reflect this by making our customers feel special and to leave them with a lasting impression,” says Quiz retail operations director Omar Aziz. “Social is huge for us so we are delighted to be able to incorporate this into our physical stores via the scatter wall. By bringing the latest technology in store, we can showcase our wider offering and bring the Quiz brand to life."