Tracxpoint snags Conad del Tirreno smart cart deal

Israeli startup, Tracxpoint, is to roll-out its self-checkout solution, Artificial Intelligence Cart (AiC), at Conad del Tirreno, one of the seven cooperatives of Conad, a supermarket chain with more than 3,000 stores in Italy. Implementation will begin during 2019 with 550 stores implementing the tech.

“Conad has committed to deploying ‘game changers’ for the future of our physical stores. The AiC is not just a complete new smart shopping cart with breakthrough design that can visually detect food and non-food products, it is an entire ecosystem for bringing digital convenience to the physical store - and it will be a relevant factor in keeping our loyal customers coming back,” says Maurizio Barsacchi, CIO at Conad del Tirreno.

“Without requiring any cloud connected infrastructure, each AiC recognises items visually – even in a free fall mode – a distinct advantage against competing concepts that merely rely on the store planogram or location of products. It will be the beginning of a completely new in-store experience.”

"Despite the significant changes to most areas of daily life since the invention of the shopping cart in 1937, the look and functionality of the cart has remained exactly the same,” comments Edi Bahous, CTO, Tracxpoint.

“We decided to change it completely and design a totally modern concept, implementing the newest hardware and software technologies and enabling 5G connectivity, all while keeping the intuitive and simple usability shoppers expect and require. Just as 2006 marked the beginning of the smartphone revolution, 2020 will be the beginning of the new era in retail with our AiC.”