Asos sees funny side of online roasting

Our story starts with Joe.co.uk’s Nooruddean Choudry taking to Twitter to make fun of Asos models. Because why not?

“Always wonder what direction the Asos models are given for these videos. I reckon this one was: You've just woken up in a cupboard and can't find the door,” he said.

The post was retweeted hundreds of times and got thousands of likes. But would Asos ignore it or face the Zoolander inspired music? The pureplay went for the latter option, with amusing results.

‘You’ve opened the group chat to find out you’re being roasted…but you just own it’ it replied.

Asos, we salute you!

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