River Island invests in Nextail AI tech
River Island is rolling out Nextail's AI platform to its network of 343 stores across the UK, Ireland, Asia, the Middle East and Europe and across its entire product line.
It says that it is using the technology to boost sales and increase margins, while also reducing stock levels and making sure it holds the right amount of stock at each of its stores at any point in time.
River Island’s CIO Doug Gardner says: “The main return on investment of cloud computing, artificial intelligence and automation is not about cost savings, it is more about enabling us to be an agile organisation that is able to adapt rapidly.”
