PAUL UK launches payment and loyalty app

French bakery and patisserie, PAUL, has teamed up with Yoyo to create a payments/loyalty mobile app that will be available in the UK from 20th May.

For every £1 spent using this, customers will earn 100 points. They will be able to collect or exchange these for free items (in-app only). PAUL UK will be giving customers 1,000 points upon download and also providing a refer a friend scheme. App customers will also be able to earn free hot drinks via a digital stamp card and receive ’surprises’ based on their purchasing behaviour.

Maxime Holder, Managing Director and Chairman at PAUL, comments: “Launching a mobile payment and loyalty app is a first for PAUL UK and an instrumental tool for building on overall customer experience across our 37 UK shops. It allows us to take our existing rewards card, La Carte Noire, into the digital age with Yoyo; making in-store payment fast and easy; whilst recognising personal purchasing behaviour, so that we can tailor our rewards accordingly.”