Gobi Heat deploys Fit Analytics sizing solution
Gobi Heat is now live with the Fit Analytics Fit Finder platform.
This taps machine learning algorithms to provide size recommendations for people shopping with the likes of Asos and Tommy Hilfiger.
Coronavirus challenges
In a recent article for RTIH, Biki John, Senior Content Marketing Manager at Fit Analytics, commented: “One of the reasons shoppers prefer in-store over online purchasing is the need to try on clothes to get their ideal fit.
“In a post-Covid world, in-store challenges like fitting room closures and long changing room queues have driven shoppers to go digital.”
She added: “This makes it the opportune time for retail brands to utilise technology in finding innovative ways to offer shoppers the perfect fit online. Retailers know that if their digital stores offer accurate fit support, the higher their conversions are likely to be which will impact revenue, and the more loyal their customers will become.”
