Contentsquare closes blockbuster funding round

Digital experience analytics venture Contentsquare has announced a $190 million Series D funding round, bringing total funding to date to $310 million.

This was led by BlackRock’s Private Equity Partners team, who joins existing investors Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR, most of whom participated in this round. Sapiance Capital is also providing credit to the company.

The new capital will help Contentsquare to continue to invest in the likes of AI-based and predictive analytics, and expand its business across the Americas, Europe, Asia and Middle East.

“This investment during these uncertain times is a proof of the fantastic job our teams have done,” says Jonathan Cherki, (pictured above), Founder and CEO, Contentsquare, whose platform is used by the likes of Best Buy, Ikea, and Sephora.

“It validates the strength of our vision for the next five years and extends our global leadership in experience analytics at a time when these capabilities are critical to all businesses. We have the ambition to accelerate the world’s digital transformation, by unlocking a full understanding of online behaviours.”

“Already a fast growing market, experience analytics is now a must have for businesses,” comments Nathalie von Niederhaeusern from BlackRock, who is joining Contentsquare’s Board of Directors.

“Contentsquare has unique assets: strong behavioural data and AI algorithms, deep understanding of digital consumers, a large database of benchmarks, a great leadership team and R&D depth. With their client roster, they are defining the experience analytics market globally.”

Sign up for our free retail technology newsletter here.