Kroger leverages Mirakl tech for Kroger Ship expansion

The Kroger Co. has announced that its Kroger Ship platform will now include an extended ship-to-home assortment through a marketplace offering of third-party sellers powered by Mirakl.

"Our customers are increasingly turning to our e-commerce solutions provided at Kroger.com for their grocery and household essential needs. To better serve our customers, we're continuing to invest in technology that enables us to expand our digital services to deliver anything, anytime, anywhere," says Jody Kalmbach, Kroger's Group Vice President of Product Experience.

"Leveraging Mirakl's best-in-class marketplace solution, we are broadening Kroger's ship-to-home capabilities by offering more relevant products for our customers through exciting new partnerships with reputable third-party sellers.”

Initially, more than 50,000 additional items will be available to customers across such categories as natural and organic, international food, specialty items, housewares and toys.

"Kroger has long been a retail giant, and by integrating an online marketplace into its leading e-commerce experience, it is continuing to lead from the front," says Adrien Nussenbaum, CEO and Co-founder, Mirakl.

"It's clearer than ever that digital marketplaces are the foundation of the next generation of commerce, and we look forward to supporting Kroger as it takes advantage of this opportunity."