Made.com reports coronavirus powered homeware shopping boom
68% of Brits shopped online for their home at least once a month last year, according to research from Made.com.
The pureplay polled 1,000 people and also found that 19% did so multiple times per week.
40% of respondents claimed to have bought new home accessories throughout the coronavirus lockdown, and the same number rearranged their furniture, in search of a fresh perspective.
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This resulted in Made witnessing a notable interest from consumers for multiple products from art (+117%) to bedding (+122%) and bathroom accessories (+177%).
The coronavirus outbreak sparked a shift to working from home and demand for office furniture boomed. Made witnessed a 600% increase in orders of compact desks and search impressions.
As we spent more time indoors, 40% of respondents also took it upon themselves to renovate their gardens.
Made’s Design Director, Ruth Wassermann, says: “This past year has made a big difference to the way we view our homes.”
“No longer are they solely a place to lay our heads at night but they’re our work out space, our office space, our local pub, and even school classrooms.”
“Our research has shown that we care more about our homes than ever before and it’s great to see people turning their hand, some for the first time, to decorating and designing their happy place,” she concludes.
