Situ Live interactive shopping experience preps Westfield London launch
Situ Live, a new experiential retail concept, will launch at Westfield London during the spring.
This will feature live theatrics and storytelling performances across six curated arenas: ‘Fitness & Wellbeing’, ‘Connected Home’, ‘Nutrition Kitchen’, ‘Entertainment’, ‘Home & Mobile Working’ and ‘On The Move’.
The aim is to allow consumers to connect with brands, with an emphasis on personalisation, picking products suited to their lifestyle, complemented by advice from Situ Live’s team.
Shoppers will be able to compare products, deciding whether to discover more or purchase direct from the manufacturer by scanning a QR code.
Maserati, Lutron and Facebook are onboard as launch partners, with further brands set to be announced in the near future.
Warren Richmond, Founder and CEO, Situ Live says: “Consumers have told us they want to browse and be inspired on the high street, and then purchase online.”
“Situ Live allows exactly that, with our digital platform making it easy to compare complex product specifications and then consider a purchase at their own pace.”
Simon Storey, EMEA Channel Marketing at Facebook, comments: “We’re excited people will have the chance to try the Oculus Quest 2 as part of Situ Live’s new retail revival.”
“Experiencing VR rather than just reading about what it can do makes such a difference, so we’re pleased our products will feature as part of the launch.”
