Carrefour puts faith in Pricer electronic shelf labels system

Carrefour has chosen Pricer as its preferred electronic shelf labels supplier.

Pricer will equip and upgrade in-store communication and management systems in all store formats across France, Spain, Italy, Belgium, Romania, Poland, Brazil, Argentina and Taiwan.

Carrefour intends to deploy the tech in approximately 500 stores by the end of 2022.

Miguel Angel González Gisbert, Global CTO at Carrefour, comments: "After a thorough evaluation of all the main manufacturers in the ESL market, we are very pleased to select Pricer as our preferred worldwide supplier in this area.”

Pricer has been a key partner over the last 20 years and continues to offer leading capabilities when it comes to quality of display, efficiency, simplicity and features, such as pick-to-light, that were demonstrated in the field during the selection process."

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