Alana Kennedy departs Fashion District for Farfetch
Alana Kennedy has taken on the role of Retail Transformation Manager at online fashion venture Farfetch.
She joins from Fashion District, where she served as Programme Manager.
Fashion District aims to push London as a global capital of fashion tech.
It is an initiative led by University of the Arts London (UAL), London College of Fashion (LCF) in partnership with various external organisations including the Greater London Authority, British Fashion Council, UKFT and London Legacy Development Corporation.
RTIH Innovation Awards
Farfetch was recently shortlisted for Most Innovative Pureplay at the 2020 RTIH Innovation Awards.
Whilst it didn’t win (the gong went to AO), it did impress our judging panel.
“The Alibaba JV and the accelerator programme are both significant steps, demonstrating huge ambition in China, and an intent to be at the forefront of retail technology,” said Gerald Dawson, former Finance Director, Forthglade Foods.
“I really like how they are focusing on constantly searching for problems that can be fixed and looking how tech can support this,” commented Sharon Peters, Head Of Technology - Marks and Spencer, HR, Finance, Corporate Services and M&S Bank.
“They just seem overall really focused on innovation at their heart and customer experience.”
Whilst Mike Cadden, IT Director (Sales, Marketing and Customer Services), Office Depot, observed: “The Bambuser collaboration, working on live video/shopping technology, swings it in Farfetch’s favour for me.”
“The ability to integrate the shopping experience with live events will create a whole new experience for both elements and a new way for consumers to feel closer to their favourite brands.”
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