How to accept payments online

Many companies have realised that it is important to sell their products and services online. They do so because it is very convenient for buyers.

The main selection criterion is a minimum amount of commission and the opportunity for the buyer to choose a transaction method that is convenient for them.

How can a customer proceed to the payment stage on your website?

After the formation of the order, the client needs to offer a method for making an online transaction.

Among the most common options for implementing this functionality, is the form on the site. A "Pay" button is the best option for a landing page.

After clicking on the "Pay" button, the client fills in the form that appears on the screen and selects the method of transferring funds. There are two main ways to provide such an acquisition: using banks or aggregators like https://paypugs.com/services/.

●      Integration with payment services. The best option for online stores. The client can pay only after adding the product or service to the cart.

After the order is placed in the shopping cart, the customer will see the "Pay" button. By clicking on it, the client sees the composition and amount of the order.

After making the transaction, the customer is returned to the shopping cart page, receives a notification that the transaction has passed, and the owner of the online store sees the status of the order in the site admin panel.

Generation of payment links. The seller can generate a link to pay for the order and send it to the client in any convenient way.

When clicking on this link, the client gets to the page with the "Pay" button, which reflects the ordered product and/or service and the amount due. It is very convenient in the case of instant messengers.

Internet acquiring is an indispensable tool

This is the most popular way to make online payments. It is a transfer of funds from the buyer's bank card to the seller's account with the participation of the bank and the processing company.

The processing company provides an interface for making an online purchase and performs the procedure for debiting or crediting money.

Payment information is confirmed using 3D-Secure protection technology, which allows you to authenticate the buyer, for example, by sending an SMS.

Bank acquisitions

Bank gateways act as providers for Internet acquisition. They connect buyers, sellers, and banks and act as a kind of terminal for transactions. Payment data is transmitted via the SSL protocol.

The advantage of payment gateways is the ability for an online store to accept card payments simultaneously through several banks using a single simplified integration with the gateway.

Such interaction improves the conversion of payments and allows for the instant switch from one bank to another in the event of a failure or routine maintenance in the bank's processing.

Another advantage is the opportunity to get more favorable financial conditions and quality of service: obtaining financial reports for accounting, analytics on accepted payments, information about the conversion and ways to improve it, as well as round-the-clock support.

Aggregators

Aggregators are payment services that act as intermediaries between an online merchant and banks or systems that process payments.

From a technical point of view, there are differences between such services, but in practice, the essence is the same - they allow you to connect many different payment methods at the same time.

Aggregators accept payments from cards and electronic wallets of different payment systems. Some of them act as agents - you do not have to use CCP and some allow you to withdraw funds up to two times a day.

Under an agreement with the aggregator, the money is first transferred to its special account and then to your current account. Some services charge a commission immediately upon transferring the amount, and some - at the end of the transaction period.

If you sell products on Instagram or other social networks and instant messengers, you can choose any of the options listed above. Aggregators allow customers to send links to the payment gateway. And when paying by e-wallet, you can simply share the details.