Boden rolls out Ometria customer data platform as it looks to bring everything together under one roof

Customer data platform firm Ometria has announced Boden as its newest client.

Boden, a UK-based online apparel retailer, was looking to bring all of its systems and data sources together under one roof, enabling the team to unlock the next level of personalisation across every customer touchpoint, from email to SMS and beyond.

Alexander Ives, Senior Director of Technology, says: “We were looking for a platform that could not only consolidate our customer data but also help us take action on it in a meaningful way.”

“Ometria gives us a single view of the customer and the ability to deliver truly personalised experiences across all our channels, email, SMS, onsite, and beyond. We can streamline our operations, reduce costs, and most importantly, create more relevant, engaging journeys that drive loyalty and long-term growth."

2025 RTIH INNOVATION AWARDS

Customer data will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.