British brand Radley gets personal as it deploys Ometria tech to bring all customers into one place

Radley is rolling out Ometria's customer data and experience platform.

"For over 25 years, Radley has been setting the standard for luxurious British handbags and accessories, combining timeless design with exceptional craftsmanship. Now, as they continue to grow, Radley has chosen Ometria to power their next chapter: unifying customer data, unlocking richer insights, and delivering even more personalised experiences," says Rebecca Taylor, Senior Product Marketing Manager at Ometria.

James Fernie, Global DTC Director at Radley, says: "With Ometria's CDP, we can finally bring all our customer data into one place, giving us a unified view of every individual whether they shop online, in-store, or at one of our outlets.”

“This clarity will help us uncover rich insights into customer preferences, behaviours, and journeys. Armed with this knowledge, alongside Ometria's AI powered predictive capabilities, we can deliver more personalised experiences, deepen relationships, and better serve our loyal customers."

2025 RTIH INNOVATION AWARDS

Customer data and experience platforms will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.