3D Cloud bags US patent for AI powered chat-based product configuration technology
3D Cloud reports that the United States Patent and Trademark Office has issued a Notice of Allowance for its AI powered chat-based product configuration technology.
This is for customisation of complex products through natural language conversation, generating real-time 3D visualisations.
The patent includes 20 allowed claims covering conversational single and multi-product configuration; intelligent validation of sizes, finishes, and optional features; dynamic assembly of 3D model components; in-scene placement; iterative modification through successive commands; and the ability to complete a purchase directly within the chat interface.
The technology allows customers to customise complex products through natural language within a chat experience. In response to user input, a rendering engine assembles structured data objects representing three-dimensional model components at run time, generating an accurate 3D visualisation directly within the interface. The system also evaluates product rules and compatibility across available options to ensure valid configurations.
"We are squarely focused on using AI to reduce friction and solve real problems for our customers," says Beck Besecker, CEO and Co-Founder at 3D Cloud. "Configuring complex products has historically been time-consuming and rigid. This innovation makes it more natural and efficient. I'm proud of the team for developing technology that simplifies the experience while maintaining the precision and scalability our enterprise partners require."
We’ve secured a U.S. patent for our AI-powered chat-based product configuration technology! 📲👏🏼
— 3D Cloud (@3DCloudPlatform) March 3, 2026
Full press release: https://t.co/Z1fwfmU66g pic.twitter.com/MrhWdTARur
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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