Stratacache announces sale of digital signage big hitter Scala to Vertiseit in SEK 265 million deal
Digital signage software specialist, Scala, has been sold by US firm Stratacache to Sweden-based Vertiseit for SEK 265 million (around $28 million).
The deal follows a decision to put two Stratacache owned companies in the UK (Stratacache UK and PRN) into liquidation.
“Scala is the most iconic software brand in our industry, with a strong global footprint, deep industry expertise, and long-standing relationships with many of the world’s leading retailers and brands,” says Johan Lind, CEO at Vertiseit.
“This acquisition aligns closely with our strategy to scale through partners, strengthen our global market position, and deliver on our vision of becoming the world’s leading platform company within in-store experience management. As a former Scala partner, the opportunity to bring Scala back to a partner first strategy will create significant value for the partner community.”
“Scala has played an important role in shaping the digital signage industry over several decades. We intend to accelerate its transition toward a modern SaaS-based and device agnostic offering, fully aligned with a partner first go to market strategy focused on openness, enablement, and long-term ecosystem growth,” says Sebastian Kryh, CEO at Dise, Vertiseit’s main software brand.
The acquisition is expected to close during May.
Founded in Norway in 1987, Scala nowadays delivers a CMS platform for digital signage deployments across a variety of industries, including fashion, DIY, automotive, airports, grocery, QSR and convenience. With a global network of more than 100 partners and over 1,000 brands as customers, the firm is headquartered in Malvern, Pennsylvania, USA, with operations across Europe and Asia, and has been part of the Stratacache Group since 2016.
2026 RTIH Innovation Awards
Digital signage will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
