Former River Island and Selfridges exec Vaughan Eveleigh joins Brave Bison as VP, Product and Technology
Media, marketing and technology company Brave Bison has appointed Vaughan Eveleigh as VP, Product and Technology, a newly created role.
He joins from WPP, where he was Product Director, AI for WPP Open, the network’s flagship AI powered marketing operating system. His CV also includes stints at River Island, where he served as Head of Digital Product, Design & CX, and Selfridges (Group Product Lead: Digital Replatform).
Reporting to Executive Chairman Oli Green, Eveleigh will be responsible for overseeing product and technology across Brave Bison’s agency services businesses, which include SocialChain, Engage Digital Partners and MTM, as well as the media, search and technology practice which operates under the Brave Bison brand.
Green says: “Vaughan brings a rare mix of AI product expertise, technical depth and commercial understanding, which is exactly what we need as Brave Bison enters its next stage of growth. His experience building AI powered products at WPP, alongside his track record transforming digital and commerce experiences for major retail brands, makes him ideally placed to lead our product and technology strategy across our company. This is a new role with a clear mandate: to connect our technology investment directly to business performance and client impact. We’re delighted to welcome him to Brave Bison.”
Eveleigh says: “Opportunities like this are genuinely rare. This is a brand new leadership role with real scope to shape priorities, define how we work, and build the product and technology roadmap from the ground up."
“Brave Bison has a strong and differentiated position across media, social, education, commerce and technology, and the AI opportunity here is significant. What stood out to me was the way the business is already leaning into AI with real energy and intent, not just as a talking point. The combination of ambition, culture and pace made this an exciting move, and I’m looking forward to helping turn that momentum into measurable impact across the group.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
