Warehouse robotics specialist Exotec teams with Korean fashion brand MUSINSA to power new automated warehouse
Exotec, a provider of warehouse robotics solutions, has announced a partnership with Korean fashion brand, MUSINSA.
The collaboration marks Exotec’s first customer deployment in the Korean market and is pitched as an important milestone in the company’s expansion across the Asia-Pacific region. The project will support MUSINSA’s international growth as demand for K-fashion continues to rise.
MUSINSA is an e-commerce platform and physical retail destination supporting independent Korean labels and luxury brands. Its logistics operations manage hundreds of thousands of SKUs, with inventory levels fluctuating significantly due to seasonal product launches and high-volume sales events. It required a highly flexible automation solution capable of handling SKU complexity, fast inventory turnover, and fluctuating peak demand, while maintaining fast and reliable omnichannel fulfilment.
It selected Exotec to provide the core automation infrastructure for its new warehouse in Yeoju, South Korea, including the Skypod system and Deepsky warehouse execution software (WES). The solution features Exotec’s autonomous Skypod robots, which operate within storage racks up to 14 metres high and can access any SKU in two minutes or fewer.
The modular design of the system also allows capacity to scale as volumes increase, without requiring a full system overhaul. Once fully deployed, MUSINSA expects to significantly increase picking speed and throughput, improve inventory visibility, and enhance labour efficiency - particularly during peak seasons - while establishing a future ready automation foundation to support its expanding business.
“Korea is the most dynamic e-commerce market in Asia. In particular, logistics demands in the apparel sector have increased significantly due to the global popularity of K-fashion,” says Romain Moulin, CEO at Exotec. “We are delighted to work with an innovative partner like MUSINSA, and this project is an important indicator of our continued expansion in the APAC market.”
2026 RTIH Innovation Awards
Supply chain automation will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
