New partnership centralises clothing brand Tommy John's logistics onto Cart.com's network
Cart.com has announced a partnership with apparel brand Tommy John to serve as its exclusive US fulfilment provider.
“As we evaluated our fulfillment strategy for long-term scale, consistency and customer experience were non-negotiable,” says Gernot Senke, CFO at Tommy John. “Cart.com delivered on both. Their team handled the transition with precision, and our customers never felt it.”
Cart.com’s Terrell, Texas facility serves as the central hub for Tommy John’s US fulfillment, providing, the pair claim, the geographic reach and operational capacity to support continued growth, improve inventory visibility and enable faster delivery nationwide.
“Tommy John is exactly the type of brand we built this network to support,” says Joe Barth, Chief Logistics Officer at Cart.com. “At their stage of growth, execution speed and operational precision matter. We stood up a complete fulfilment operation in weeks, took on the full scope of their operations, and maintained their customer experience end-to-end. That’s the standard we deliver for our partners.”
Funding
Cart.com recently announced a $180 million growth equity investment led by Springcoast Partners.
Springcoast joins existing investors PayPal Ventures, Arsenal Growth Equity, Mercury Fund, and Oak HC/FT.
“This investment will strengthen our balance sheet and provide us with the flexibility to accelerate our strategic priorities,” said Omair Tariq, Chief Executive Officer. “We’ve built a platform that combines commerce software with a scaled logistics network, and we’re just getting started. With long-term capital and aligned partners, we believe we can accelerate innovation across our platform, expand our AI capabilities, continue improving automation across our operations, and pursue sustainable profitability as we grow.”
“In an increasingly fragmented commerce landscape, Cart.com has differentiated itself by uniting enterprise software with physical logistics,” said Evan Nawrocki, Principal at Springcoast Partners. “Their end-to-end offering and demonstrable ROI for enterprise customers makes them an outlier in commerce enablement technology. We’re excited to partner with Omair and the team to drive the next phase of profitable growth.”
2026 RTIH Innovation Awards
Fulfilment solutions will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
