Joseph Joseph extends XPO Logistics partnership to include forwarding from China to the UK

Joseph Joseph, a British brand known for kitchenware and home organisation products, is extending its partnership with XPO Logistics, to handle its global forwarding from China to XPO Logistics’ warehouse in Rugby, Warwickshire, UK.  

The pair have been working together for six months as Joseph Joseph boosts its logistics strategy to scale its UK and international operations across direct-to-consumer (D2C), business-to-business (B2B), retail and e-commerce channels. 

XPO Logistics will now manage its orders, supplier profiles, the logistics of moving freight from China to the UK, and the end delivery to the e-fulfilment hub in Rugby, UK. It will manage the entire supply chain, from source to end-customer delivery. 

XPO Logistics’ proprietary technology gives Joseph Joseph end-to-end visibility from order creation through delivery to the end customer. The portal connects every milestone in real-time: orders, purchase orders, container movements, customs milestones, arrivals, and final distribution. 

Behind the scenes, AI driven automation accelerates the customs clearance process by validating data, flagging discrepancies, and streamlining documentation before the shipment reaches the border.

Sacha Vaughan, Chief Supply Chain Officer, Joseph Joseph says: “We’ve been delighted with the progress we’ve made with XPO Logistics since our partnership began six months ago. So, expanding the partnership to include our global forwarding needs was an obvious choice.”

“The dedicated account management team we’re working with are experts in their field, whether in global forwarding or integrating their excellent technology with our own. I’m happy to know that all our logistics needs are being taken care of by such a highly experienced partner.” 

Christophe Verot, Senior Vice President, Forwarding – Europe, XPO Logistics, says: “We are thrilled to be expanding our existing partnership with Joseph Joseph into global forwarding, an area we excel in. Our portal offers not just real-time tracking but the assurance that every logistical aspect is always in hand, something we can promise thanks to our expertise across all aspects of logistics. This means our shared vision for exceptional customer service is consistently built on solid foundations.”  

2026 RTIH Innovation Awards

Supply chain technology will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.