Italian luxury specialist Tod's Group taps ESW technology for global e-commerce expansion push
ESW has announced a partnership with Italian luxury house Tod's Group to power its international e-commerce expansion across approximately 50 new markets.
The roll-out encompasses all four of its brands - Tod's, Roger Vivier, Hogan and Fay - extending direct-to-consumer reach to customers across more than 80 international markets.
Tod's Group say that it selected ESW because the brief demanded more than a platform, it required a partner that could architect an end-to-end international operation around Tod's specific needs, not the other way around. ESW's composable approach allowed the group to bring all four brands to market simultaneously, without compromising their distinct identities or the consistency of the customer experience across markets.
Maria Grazia Pierazzoli, Group Chief Commercial Officer at Tod's Group, says: "As a group with deep roots in Italian craftsmanship and an established retail and wholesale presence across key international markets, we are focused on extending access to our brands beyond our core regions. With this expansion, the Group sets a significant global milestone, positioning its brands among the few luxury players offering such extensive e-commerce accessibility. Customers in these new markets will benefit from local currency checkout, direct brand presence through e-commerce, and a consistent digital brand experience globally.”
Eric Eichmann, Chief Executive Officer at ESW, says: "Tod's Group has built exceptional brands with clear international demand. Our role is to absorb the complexity of getting those brands to market - the duties, compliance, localisation, logistics, so their teams can stay focused on growth and brand experience. That is exactly what ESW is built to do."
2026 RTIH Innovation Awards
E-commerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
