Danish children’s clothing brand Wheat taps Sitoo cloud native PoS and unified commerce platform
Danish children's clothing and footwear brand Wheat has rolled out Sitoo’s cloud native PoS and unified commerce platform across its stores.
In a LinkedIn post, Sitoo said: “We have new friends! And they believe childhood should be full of adventure. Founded in 2002 by Charlotte and Peter Galsgaard, Wheat begain with a simple idea: children’s clothing should be comfortable, durable, and made with care for both people and the planet. Inspired by their own three children and a market filled with synthetic materials, they set out to create timeless pieces crafted from natural fibres like cotton, wool, and linen.”
It added: “Over two decades later, they’ve grown into an international favourite, loved for their signature hand drawn prints inspired by nature, a calm Nordic colour palette, carefully selected materials, and the magic of childhood. From outerwear and footwear to everyday essentials, every piece is designed to support children as they explore, play, and grow.”
“Together with Sitoo, Wheat is now bringing that same approach to the store experience. With a cloud native PoS and unified commerce platform powering their stores, they’re bridging the gap between their digital presence and physical stores, giving their team the best tools to provide exceptional service to every parent and child. We’re super excited to work alongside a brand that proves thoughtful design, responsibility, and imagination can grow together - just like the children who wear their clothes.”
2026 RTIH Innovation Awards
Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
