Former Amazon executive Tom Jeffrey takes on retail media opportunity at DIY retailer B&Q
Tom Jeffrey has taken on the role of Retail Media Growth Manager at B&Q. He has been with the home improvement retailer for just over a year, and previously served as Retail Media Partnership Manager - Marketplace.
Prior to that, he was at Amazon (Supply Chain Programme Manager).
In a LinkedIn post, he said: “Today I’m stepping into a new role as Self-Serve Growth Manager at B&Q. Looking forward to building on the last 12 months in retail media and continuing to scale our media solutions to drive value for brands on DIY.com.”
RTIH AI in Retail Awards
B&Q was among the winners last week at the RTIH AI in Retail Awards, picking up the Technology Implementation of the Year and Overall Winner gongs, along with Foundit!.
Our 2026 hall of fame entrants were revealed during a sold out event which took place at The Barbican in Central London on Thursday, 29th January and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “According to Amazon’s Andy Jassy: AI is a once in a lifetime reinvention of everything we know, and the largest technology transformation since the cloud.”
“Whether that’s overstating it or not, we're certainly seeing an increasing number of innovative, potentially game changing developments in this space across both traditional and digital retail spaces. And that is reflected in tonight's finalists, who are boosting customer experiences and tackling retailers' painpoints across the likes of physical stores, online, omnichannel, supply chain, and payments.”
“To quote one of our judges: I have to admit, judging these awards was so difficult. So many that would have been worthy winners. And great to see how AI has moved firmly into delivery mode. Firmly into delivering for customers and driving huge innovation.”
Congratulations to our 2026 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended our Thursday, 29th January gathering.
Stay tuned for an indepth review of the awards ceremony in the next edition of RTIH magazine.
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