Ulta Beauty ramps up on-demand delivery push as retailer adds Stateside stores to Uber Eats marketplace

Uber Technologies and Ulta Beauty have announced the addition of more than 1,500 of the latter’s stores to the Uber Eats marketplace.

Just in time for Mother’s Day, customers across the US can shop an assortment of beauty and wellness products, including makeup, skincare, haircare, fragrance, tools and devices and much more, for on-demand or scheduled delivery.

“We’re focused on creating seamless, flexible ways for our guests to discover and shop the brands they love, whenever and wherever they need them,” says Jodi Williams, Vice President of eCommerce at Ulta Beauty.

“Partnering with Uber Eats allows us to extend our omnichannel experience, bringing our differentiated assortment of beauty and wellness products directly to our guests’ doors with speed and convenience - whether they’re planning ahead or need something in the moment.”

“Consumers today are looking for both variety and flexibility when it comes to shopping for beauty products,” says Hashim Amin, Head of Grocery and Retail for Uber in North America. “Our partnership with Ulta Beauty makes it easier for customers to discover and shop a wide range of beauty products, all delivered directly to their door, whether they need to refill their skincare essentials, shop for their mom’s favourite perfume for a last minute gift, or any of the moments in between.”

DC

Ulta Beauty recently took the wraps off a new distribution centre in the USA.

In a LinkedIn post, Eric Lopez, Chief Supply Chain Officer at Ulta Beauty, said: “I’m thrilled to share a major milestone for our supply chain team as we expand our network with a new regional distribution centre in Salt Lake City, Utah.”

He added: “This investment represents a significant step forward in our supply chain journey, increasing speed to market, driving efficiencies, and creating rewarding career opportunities for more than 400 associates.”

“Bringing a project like this to life takes incredible cross-functional teamwork. I am deeply grateful to the Ulta Beauty team, especially Heather Lane, Nick Kristin, Mike Bogovich, and our outstanding IT team for their partnership and commitment. I’m so proud of what this team continues to accomplish and even more excited for what lies ahead in Salt Lake City.”

2026 RTIH Innovation Awards

On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.