Southern Co-op expands rapid delivery offering as convenience retailer announces Snappy Shopper partnership
Southern Co-op has announced a new partnership with Snappy Shopper, enabling customers across 140 stores to access rapid grocery delivery through a digital ordering experience.
Through Snappy Shopper’s Order Aggregation (OA) technology, Southern Co-op has also integrated with Foodhub, expanding customer access points and enabling a more connected and scalable e-commerce experience across multiple ordering channels.
Early performance indicators have demonstrated strong customer adoption and engagement, with an average order value of £28 alongside the launch of a rewards led promotional strategy designed to drive retention and repeat purchasing behaviour. Customer incentives include £17 in rewards, £2 off orders over £50, £5 off orders over £80 and £10 off orders over £120.
The initiative additionally incorporates scratchcard promotional mechanics aimed at increasing customer retention, driving repeat orders and enhancing overall customer engagement with the platform.
Greg Deacon, VP- Snappy Media, Groups and Business Development at Snappy Shopper, says: “Southern Co-op is a fantastic example of a community-focused retailer embracing digital convenience in a way that still keeps local stores at the centre of the customer experience.”
“This roll-out demonstrates how convenience retailers can use rapid delivery not only to drive additional sales, but also to strengthen customer loyalty through accessible, flexible shopping solutions. By combining rapid delivery with integrated ecommerce capabilities, retailers can expand customer reach while maintaining strong local connections within their communities. We’re proud to support Southern Co-op as it continues to evolve its ecommerce offering across such a significant store estate.”
Anuj Christi, Head of Store Operations at Southern Co-op, says: “Our stores are at the heart of the communities they serve, and this is about making it even easier for customers to access them in a way that fits around their day.”
“Whether it’s helping someone who can’t easily get to the shop, or simply saving time for busy households, this service builds on the different ways people can shop with us while keeping that important local connection. We’re delighted to be partnering with Snappy Shopper to bring home delivery to more customers across our communities.”
2026 RTIH Innovation Awards
Rapid delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
