Amazon Now expands to dozens of cities across the US including Houston, Seattle, Atlanta, Denver and Orlando
Amazon has announced the roll-out of its on demand delivery service Amazon Now to dozens of cities and millions of customers across the US.
The offering, which provides thousands of fresh groceries, everyday household essentials, and locally relevant items in about 30 minutes or less, is now widely available in Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, and is expanding in several more cities including Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, and Oklahoma City.
The company plans to expand the service to tens of millions of customers in these and other cities by the end of the year.
"Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less,” says Udit Madan, Senior Vice President, Amazon Worldwide Operations. “With thousands of items available for ultra-fast delivery, you can get everything from groceries for dinner, to AirPods before a flight, to household essentials like laundry detergent or toothpaste delivered right to your door. Amazon Now complements Amazon’s existing fast-delivery offerings, including one-hour and three-hour delivery on more than 90,000 products and same-day delivery on millions of items.”
Where this is available, customers will see a "30-Minute Delivery" option in the banner on the Amazon app or homepage, and see Amazon Now offers as they search and shop. Prime members pay a discounted delivery fee of $3.99 per order, while customers without a Prime membership pay $13.99. An additional small order fee of $1.99 for Prime members and $3.99 for customers without a Prime membership applies to orders below $15.
Customers can shop by category, such as dairy and eggs, fresh produce, bakery, health, baby, pet, personal care, electronics, and alcohol where permitted, with personalised product recommendations. In most areas where it’s available, Amazon Now operates 24 hours a day. It taps a network of smaller locations designed for efficient order fulfillment, placed close to where shoppers live and work.
2026 RTIH Innovation Awards
On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
