Grocery technology startup Vori secures $22 million Series B for autonomous supermarkets push

Voru has raised a $22 million Series B to help with its mission to make every supermarket in America autonomous.

In a LinkedIn post, Brandon Hill, CEO at Vori, said: “Grocery is a $1.5 trillion domestic market - bigger than restaurants, bigger than hotels. But it's running on technology from the Reagan administration. This industry is massive, essential, and near and dear to my heart.”

He added: “My parents met in a supermarket. My grandparents owned a grocery store. My mom Tori works at Vori. Walmart and Amazon have invested heavily in this space, capturing 25% of US grocery spending. But no one is building tech for the other 75% of the market. Vori is the engine for grocery: an AI native operating system that handles checkout, payments, pricing, ordering, inventory, and loyalty.”

Since launch, the company has processed $500 million+ in payments across 140+ stores in 55+ cities, serving over one million consumers nationwide. In the past six months, it lays claim to doubling payment volume, with new stores being onboarded every day. “The revenue we used to close in a year, we now close in a month,” Hill said.

The Series B round, led by Adrianna Samaniego at Cherryrock Capital with participation from Mike Duboe at Greylock Partners and Factory, brings total funding to date to $50 million. The cash will go toward expanding the engineering and product teams, shipping the next generation of AI agents for grocery, and bringing Vori to thousands more stores.

Hill concluded: “To the entire Vori team: there's no one I'd rather build this with. To the grocers who trust us with their stores every day: you are load-bearing pillars of your economies, and you inspire us every day to do work that matters. Our mission is to power grocery stores with the technology to run more profitably and increase the GDP of Main Street.”

2026 RTIH Innovation Awards

Grocery technology will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.