THG Fulfil powers premium wellness brand BON CHARGE’s UK expansion via fulfilment tie up

THG Fulfil, part of THG Ingenuity, and  BON CHARGE, a wellness technology specialist, have announced a new partnership. This will see THG Fulfil manage BON CHARGE’s UK fulfilment operations from its Omega distribution centre in Manchester.

By leveraging THG Fulfil’s automation and integrated technology stack, BON CHARGE says it can offer 12:30am next-day delivery cut-offs, extending purchase windows and enabling customers to receive products faster.  

Its growth is being driven by a multi-channel strategy, including direct-to-consumer sales, a partnership with wellness platform Healf and brand building initiatives, such as its announcement as Fulham FC’s official Red Light & Recovery partner.

In the past year, it has also partnered with Smartech to showcase its wellness range with an exclusive shop-in-shop experience at Oxford Circus’ Selfridges, introducing a physical presence in the UK. Its visibility to UK customers has expanded with its tools hosted in luxury wellness facilities, such as Mandarin Oriental Hyde Park, London, whilst being spotlighted at monthly community wellness experiences. 

BON CHARGE’s operations will leverage AutoStore and Geek+ robotics. The integration of THG Fulfil’s order management system, with its warehouse management system and end-to-end courier management platform will, it says, result in a truly scalable solution built for e-commerce.  

The brand was onboarded and live in 13 days, enabled by THG Fulfil’s Shopify Connect integration and pre-configured fulfilment architecture. Looking ahead, BON CHARGE is set to go live in Poland for its European operations in June.

Tom Killeen, COO, THG Ingenuity, says: “We are delighted to partner with BON CHARGE, as they share our commitment to innovation and customer satisfaction. This collaboration highlights our dedication to providing world-class ecommerce solutions, leveraging our expertise with AI driven automation and cutting-edge robotics like AutoStore and Geek+.”

“We are not just fulfilling orders; we aim to empower BON CHARGE to deliver on their promise of restoring balance, ensuring their customers receive premium wellness products with unprecedented speed and efficiency.”  

Tim Bailly, COO, BON CHARGE, says: "THG Fulfil is the right partner to support BON CHARGE’s continued growth, particularly in elevating our customer experience across the UK market. The speed and quality demonstrated during the deployment process were a clear reflection of their capabilities and high standards, with the solution successfully going live within just one month. From day one, we have felt a true spirit of partnership, driven by the passion, dedication, and commitment of both THG Fulfil and BON CHARGE teams to deliver excellence at every stage." 

2026 RTIH Innovation Awards

AI and automation will be key focus areas at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.