THG Fulfil becomes Shein's official fulfilment partner in UK with focus on retailer's Marketplace offering

Online fashion and lifestyle retailer, Shein, has announced a new suite of localised services for UK sellers on its Marketplace offering.

Launched in the UK in 2024, Marketplace enables brands and sellers to list their products online, allowing them to reach more than 100 million customers across Europe, and even more internationally, through Shein’s global platform.

The company has now partnered with THG Fulfil to offer a direct integration, providing sellers with global logistics capabilities. The partnership allows orders to flow straight from the Shein marketplace into THG Fulfil’s network, with the aim of creating a frictionless, end-to-end process for sellers including a seamless returns flow, late-night cut-offs for next day delivery, and a streamlined pathway to scale.  

“We’re pleased to see more than 3,000 UK sellers active on Marketplace,” says Christina Fontana, Senior Director for Brand Operations EMEA at Shein. “It’s especially encouraging to see British brands growing their footprint and sales across Europe through the platform.

“By enhancing the seller experience and strengthening integrations with local partners, such as with THG Fulfil, we've made it easier for UK brands and retailers to scale their operations while maintaining full control over their brand and assortment. We've seen particular success with small and medium-sized businesses who are transforming their sales by plugging into our platform, and we're excited to help even more British businesses succeed.” 

“We are proud to partner with Shein and provide the powerful fulfilment and courier management infrastructure that will help brands succeed on its marketplace,” says Darren Rajanah, Chief Revenue Officer, THG Ingenuity.

“Our technology offers sellers a distinct competitive advantage, creating a seamless process for launching on the platform and ensuring their customers receive a world class delivery experience. We are excited to be named Shein’s official beauty partner and look forward to supporting brands of all sizes as they scale and grow.”

2026 RTIH Innovation Awards

Fulfilment will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.