Reward appoints retail industry veteran Matthew Keylock as company’s new Chief Data & Analytics Officer
Reward, a customer engagement and commerce media specialist and a Rezolve Ai company, has appointed Matthew Keylock as Chief Data & Analytics Officer.
Keylock will lead its global data, analytics and insight capabilities, building on its proprietary transaction and behavioural intelligence to drive customer insight, hyper-personalisation and targeting. He brings nearly three decades of experience in data, analytics and AI.
Most recently, he was Global Chief Data & Analytics Officer at Mars Petcare, where he built and led its global data and analytics function across the business. He previously held senior global roles at Yoox Net-A-Porter Group and dunnhumby.
James House, CEO at Reward, say: “Data and insight are at the heart of Reward and a defining strength of our business. Our transaction intelligence gives us a powerful understanding of consumer behaviour, and Rezolve Ai brings another dimension to how we can innovate around that intelligence - advancing personalisation, targeting and the value we deliver for customers. Matt brings an exceptional track record of turning data into commercial value and gives us even more firepower to go further and faster.”
Keylock comments: “Having led data and analytics across global businesses, I know the competitive advantage that comes from rich data and the right technology. Reward has an exceptional transaction dataset and, with AI rapidly changing what’s possible, a significant opportunity to push the boundaries of customer intelligence and personalisation. It’s an exciting time to join the business.”
2026 RTIH Innovation Awards
Data and analytics will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
