RTIH partners with Fynd to present its NEW whitepaper, Agentic Commerce: The Next Frontier of Retail
AI agents are already shopping for customers, and UK retailers are running out of time to catch up. 80% of shoppers use AI tools when browsing, yet 68% say they haven't had a single AI shopping experience worth remembering. The technology isn't the problem. The infrastructure is.
Fynd's whitepaper, Agentic Commerce: The Next Frontier of Retail, draws on live deployments, including a platform processing 1.6 million daily orders and an agent driving 40% revenue uplift - to show UK retailers exactly what separates deployments that work from ones that disappoint.
Inside: what agentic commerce actually means in practice, why the UK is structurally ready for this shift, use cases across fashion, grocery, luxury, and B2B, and a 24-month readiness roadmap.
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Whitepaper contributers
Sreeraman Mohan Girija, Founder, Fynd
Bio: SMG heads Fynd's AI initiatives, powering transformative platforms like Kaily.ai, Boltic.io, Pixelbin.io, and GlamAR.io. A designer at heart, endlessly curious, and driven by the pursuit of excellence, he values honesty and authenticity both in work and life. Known for his hands-on style, SMG enjoys learning new disciplines, constantly connecting dots across technology, design, and business. Away from the screen, you'll often find him immersed in a good book, or discovering new cities.
Chris Moran, Global Business Leader - Retail and Digital
Bio: Chris Moran is an internationally recognised retail, digital and e-commerce executive with more than 30 years of leadership experience spanning global retail, omnichannel commerce, digital transformation, customer experience, and emerging technologies.
Throughout his career, Chris has helped organisations navigate major shifts in consumer behaviour, technology, and commerce, leading largescale transformation programmes that have accelerated growth, improved operational performance, and strengthened customer engagement. He is a trusted advisor to CEOs, boards, founders, and private equity investors, bringing a unique combination of strategic vision, commercial acumen, and hands-on execution experience.
Chris has held senior executive and advisory roles with some of the world's most recognised consumer and retail brands, including Pandora, Levi Strauss & Co., TJX Europe, Urban Outfitters, Next, Tommy Hilfiger, and Shell. He has also advised numerous private equity backed and founder led businesses on growth strategy, digital transformation, organisational design, and value creation initiatives.