Victoria Coach Station in London taps Stasher platform to roll-out digital luggage storage for travellers

Stasher has announced a partnership with Victoria Coach Station, the UK's busiest coach terminal, as its official online luggage storage booking provider.

"This partnership with Victoria Coach Station represents one of our most significant network additions to date," says Jacob Wedderburn-Day, CEO and Co-founder at Stasher. "As a London-based business, we understand the unique needs of UK travellers.”

“By digitising the booking experience at the nation's busiest coach station, we're solving multiple pain points: the uncertainty of availability, and the misconception that you can always store bags at your hotel, when the reality is that your hotel might be miles from where you need to be."

"We’re excited to be working in partnership with Stasher. Having them onboard will help us improve the services offered to coach passengers and others within London.” says Liam Wilson, Head of Coach Services at Transport for London. "Their technology will provide us with more modern ways of making our facilities available to Stasher customers and a new online audience.”  

 "The next challenge for us is not to beat competition, it's to reach full mainstream awareness," adds Anthony Collias, Chief Commercial Officer and Co-founder. "Millions of travellers are still dragging bags through cities, killing time in cafes, or cutting their days short. We want to change that narrative. We're building the Uber of luggage storage-– and we're already seeing an improvement in people’s perception: two years ago, people were saying to us 'interesting idea.' Now they say, 'I used you in Barcelona last week.” 

2026 RTIH Innovation Awards

Digital retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.