Pricer loses ESLs exclusivity agreement with Carrefour as retailer inks deal with Vusion

As part of its Carrefour 2030 plan, Carrefour is tapping Vusion’s platform as it looks to digitalise all of its hypermarkets and supermarkets in France by 2030. The partnership covers deployment of electronic shelf labels, smart rails, and AI driven cameras.

The deal sees Pricer lose its position as exclusive ESLs supplier to the retail giant.

In a press release, it said: “Today Carrrefour has decided to introduce an additional supplier for the sourcing of digital in-store solutions based on electronic shelf labels in France. In 2025 total sales to Carrefour was below 10% of our total net sales, and its contribution to our total gross profit was mid-single digit. The assessment for 2026 is that the contribution to Pricer total gross profit will be low single digit.”

“We look forward to continuing to build on our long lasting relationship, serving our large base of Carrefour stores, and supporting the growing base of franchise stores in Europe,” said Magnus Larsson, President and CEO at Pricer.

Meanwhile, Alexandre Bompard, Chairman and CEO at Carrefour, commented: “Carrefour 2030 is a growth plan that relies notably on accelerating tech and AI. By partnering with Vusion, a French technological champion with global reach, we are propelling our stores into a new era. The digitalisation of our shelves is the essential foundation for deploying our vision of modern retail, serving competitiveness, quality of life at work for our employees, and customer satisfaction.”

Thierry Gadou, Chairman and CEO at Vusion, said: “With Carrefour, we share the same vision of a modern store at the heart of tomorrow's omnichannel commerce. We are going to make this vision a reality in the coming years.”

“Following Walmart's decision to deploy EdgeSense across all its stores in the US, Carrefour is the first major European retailer to deploy the latest generation Vusion platform at scale. The objective is threefold: to improve the banner's performance and the satisfaction of both customers and employees.”

Carrefour is also joining Vusion's international advisory board. A joint laboratory (Next Retail Experience Centre) will be set up, with a particular focus on the use of AI to improve operational performance and personalised customer experience, agentic commerce, and the activation of consumer data in-store.

RTIH AI in Retail Awards

Brarista, IBM Consulting, Foundit!, Quorso, Vusion, Sensei, Reckon.ai, EE, Walkbase, Globant, Riskified, and Goddiva were among the winners at the RTIH AI in Retail Awards, sponsored by VenHub Global, 3D Cloud, EdTech Innovation Hub, and Retail Technology Show.

Our 2026 hall of fame entrants were revealed during a sold out event which took place at The Barbican in Central London on Thursday, 29th January, and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “According to Amazon’s Andy Jassy: AI is a once in a lifetime reinvention of everything we know, and the largest technology transformation since the cloud.”

“Whether that’s overstating it or not, we're certainly seeing an increasing number of innovative, potentially game changing developments in this space across both traditional and digital retail spaces. And that is reflected in tonight's finalists, who are boosting customer experiences and tackling retailers' painpoints across the likes of physical stores, online, omnichannel, supply chain, and payments.”

“To quote one of our judges: I have to admit, judging these awards was so difficult. So many that would have been worthy winners. And great to see how AI has moved firmly into delivery mode. Firmly into delivering for customers and driving huge innovation.”

Congratulations to our 2026 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended our Thursday, 29th January gathering.

Stay tuned for an indepth review of the awards ceremony in the next edition of RTIH magazine.

You can also download our awards brochure here.